ets] are easier to catch and digest.”
Other species are represented in Critter Alley as well, with distributors of birds, fish
and various small mammals showing what they have to offer, and product manufac-
turers in those categories are sharing the space this year.
Volkman Seed Factory (booth 4227) is debuting a repackaged Featherglow line, its
premium line of birdseed products, said Teri Applegate, territory manager for the Ceres,
“Customers are looking for high-quality products for their flocks,” Applegate said.
“Volkman’s new packaging reflects the quality of the product in the bag.”
With so much to see at SuperZoo, it’s easy to lose track of time and not maximize the
opportunities available on the show floor. However, for retailers and others interested in
the exotic, small animal, aquatic and bird categories, spending time with the exhibitors
in Critter Alley can help them be efficient.
“Five minutes is more than enough time to see we offer one of the largest selections
in the U.S.,” Wesley said. “We have been in business for more than 20 years. We have
done this show for about eight years in a row now.”
It’s one thing to speak to contacts on the phone all year, but getting to meet them in
person helps build the relationship and can lead to opportunities, exhibitors said.
“Retailers have a great opportunity to visit with manufacturers, distributors and
vendors, and gain direct knowledge about the products they bring into their stores,”
Retailers and buyers aren’t the only ones benefiting from the experience. Exhibitors
also stand to gain a lot from their investment in the show.
“Super Zoo is an important show for us because of the opportunity to meet with re-
tailers and distributors,” Arm-
strong said, adding that this is
the company’s fifth year exhib-
iting at the event. “We use the
SuperZoo platform to remind
our customers [of] our 71 years
The chance to identify
emerging trends is another
invaluable aspect of the show,
and every piece of insight can
help flesh out a picture of how
the industry is evolving.
“My hope for SuperZoo
is to see an increased interest
in the bird and small animal
categories,” Applegate said.
“The show offers us the opportunity to take the pulse of
retailers and enables us to focus on where the category is
Uniquely Designed To Mimic
The Shape And Movement
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DAY 60 DAY 1