TOMLYN UNVEILS POP
DISPLAY FOR JACKSON
To help retail partners
showcase its Jackson Galaxy co-branded Pill-Masker Paste for Dogs & Cats,
Tomlyn (booth 3335) has
debuted a point-of-pur-chase (POP) display kit.
“The Tomlyn Pill-Masker paste is a product that
our customers rave about
when we see them in-per-son, and when they reach
out to us on social media.
Because of its popularity, we wanted to make it
easier for our retail partners to display the product in-store,” said Tabitha
Cromer, marketing manager for the Fort Worth,
The POP display kit comes pre-loaded with six Pill-Masker products for cats and dogs, and is refillable. The kit can be used on a shelf
or hung from a wire grid to optimize space.
Tomlyn Pill-Masker is easy to use and does not dry out while filling, according to the company. Each container includes more than
50 servings, and the product can be used as a treat or for training
Tomlyn partnered with Jackson Galaxy, an animal advocate,
the host of Animal Planet’s “My Cat From Hell” and a New York
Times best-selling author, to promote the Pill-Masker paste in 2017.
Together, Jackson and Tomlyn strive to make the unpleasant job of
giving pills to pets easier, said company officials.
The World Pet Association (WPA)
inducted Andreas Schmidt and Jan
Mulholland into its Hall of Fame
last night at the WPA Chairman’s
Reception, which was held at the
House of Blues Foundation Room in
the Mandalay Bay Resort.
Schmidt is the owner of San
Francisco Bay Brand. He is a former
WPA board member and WPA chair-
man, as well as board member of
the Pet Care Trust.;
He got his start in the pet in-
dustry when he was 13 years old
with his first job at Metaframe.
Schmidt joined the WPA board
in 1986 and served on the board
for 17 years, serving as chairman
in 1999. He also spent six years on
the Pet Care Trust board.
He advocated for America’s
Family Pet Expo as well as Pets in
the Classroom, which WPA brought
to the Pet Care Trust. Schmidt is
also credited with bringing the
original idea for Aquatic Experience
to the WPA board after he was no
longer on the board.
Mulholland began his journey in
the pet industry in 1980 with Mardel
Laboratories, an aquatic products
manufacturer. He stayed with the
company until 1998, when it was
sold to French-owned animal product manufacturer Virbac. Mulholland
worked with Virbac for a year at St.
Johns in California.
In 2000, he joined All Glass
Aquarium and continued there for
12 years.;When Central Aquatics
purchased All Glass around 2007,
Mulholland left the industry, and he
retired in 2017.;
He joined the WPA board in
1987 and served until 2001. He
was president of the board in 2001.
During the majority of his time on
the board, he served as the Pet Industry Joint Advisory Council (PIJAC)
CONTINUED ON PAGE 38
Top: WPA board members Michael
Twain and Michael Lasky with
Jan Mulholland (center)
Bottom: Twain and Lasky with
Andreas “Andy” Schmidt (center)
WPA president Jacinthe Moreau
addresses the attendees at the
1. Retailers, distributors, manufacturers
and industry professionals gather at the
Evanger’s booth (553) after recently signing
the Pet Food Safety Coalition petition, which
the company introduced with the intention of
making changes on Capitol Hill to implement
regulations to make pet food safer.
2. Alycia Antheunisse of Cedar Hill Birds gives
a Show Floor Talk addressing the difficulty
retailers have finding birds.
3. Shane Ager of Zoo Med Laboratories
(booth 2235) demonstrates how easy it
is to enhance tanks with plants.
4. George Taylor and Justin Schwab of
Dogness Group (booth 5100) show off the
iPet robot, a Wi-Fi-enabled treat-dispensing
device, at the Pet Tech Center media preview.