The Pet Tech Center is also new this year. Can you
tell us a little about this feature?
The Pet Tech Center will highlight the most innovative
technology in the pet industry to meet the demand of
new era consumers, and we’re excited to bring this
much-requested show floor destination to life. In the
past, SuperZoo exhibitors have asked for an easier way
to showcase their cutting-edge products. We’re pleased
to respond to that demand with this new product center
inspired by CES, the popular Consumer Electronics Show.
Retailers will find everything from Bluetooth-activated to
Another change for 2018 is the fact that the show is
in June. What are the advantages of having moved
the show to June? What prompted this decision?
SuperZoo has come a long way, and we are thrilled to have
more than 18,000 pet industry professionals join us each
year in Las Vegas. We continue to grow year-over-year, and
we’re proud of the fact that we enjoy the most buyer participation of any trade show for the pet retail industry in
North America. Because of this continued growth, there’s a
growing demand for exhibit floor and hotel space that we
can better accommodate by moving the show up a couple
of weeks from its traditional late July/early August dates.
Now that the show is in June, we are able to expand the
show to add an additional exhibit hall to support the growth
of the industry. We are also able to increase the number
of hotel rooms available to attendees at the Mandalay Bay
and Delano hotels by 54 percent, and, so far, exhibitors and
attendees alike have responded favorably to those dates;
as an indicator, our hotel block reservations are 68 percent
ahead of last year.
Once again, this year, the show floor is expanding,
offering an increased selection of products for at-
tendees to explore. What do you think this expansion
says about the health of the pet industry as a whole?
What does it suggest about the show itself?
It’s a fantastic time to be in the pet industry. We found,
in the 2017 WPA Retail Operating Performance Report,
that the overall pet industry is projected to continue to
grow at 5. 8 percent. The industry is booming. We’re fortunate that there is a need and desire to showcase all
that the industry has to offer, and that’s why we feel it’s
important that SuperZoo expands the show floor into an
additional hall to provide an easier shopping and navigation experience for retailers. The SuperZoo floor will now
occupy 282,000 net square feet. It’s also a tremendous
opportunity for us to accommodate wait-listed brands
who are eager to bring new product offerings to the pet
Education is a huge part of what SuperZoo offers to
attendees of the show. What can they expect from this
year’s assortment of seminars and show floor talks?
Education is certainly a cornerstone of the show’s offering, and we are pleased to say that SuperZoo delivers the
biggest and most comprehensive educational programming in the pet industry. We have more than 70 seminars
this year, which is more than double the sessions of other
pet retail shows. The four main content areas for these
sessions are retail, grooming, service industry and animal wellness. In addition, following a successful launch
in 2017, the 2018 show will offer free show floor talks
covering key motivational, retail and animal wellness topics, which will be formatted as drop-in sessions, allowing
attendees to gain valuable tips and tools without having
to leave the show floor. We got a lot of positive feedback
on this addition last year and are looking forward to continuing to serve attendees in this way.
Another major aspect of the show is its grooming
contests. What makes this component of the show
so important to the grooming industry and the pet
industry as a whole?
The grooming competitions not only allow us to showcase the amazing talent within the grooming segment,
but they also give us an opportunity to support buyers
who come to the show looking for products to support
“It’s a fantastic time to be in the pet industry. We found, in the 2017 WPA Retail
Operating Performance Report, that the overall pet industry is projected to continue
to grow at 5. 8 percent.” —Jacinthe Moreau