Pet Product News - SuperZoo Show Program 2017

So much of shopping these days is online. It’s impersonal. It’s analytical. Find out how you can sell more by developing rapport and engaging your shoppers instead of just asking questions. By attending this session learn how you can build a winning sales team that can go head to toe with online retailers and win. You will learn: • How to greet a customer and what to avoid • How to build rapport and grow engagement with every shopper—not just your favorites • How to add-on to any sale and grow your ticket average And more…

8:00am - 10:30am Learn How to Create A Social Media Plan that Delivers the Dollars—Here’s How: Step-By-Step Social Media Planning to Drives Sales to Your Pet Business Presented by Lynn Switanowski South Pacific C In this expanded seminar session, we cover the step by step ways for your pet business to create a social media marketing calendar that will deliver the results you want! We’ll start by helping you create and set the appropriate objectives and goals for your plans. With objectives and goals in place, you will also learn how to create a realistic content calendar that will engage customers and continually drive results for your pet business. Session attendees will learn how to: • Set achievable and impactful social media goals • Create a content strategy and social media templates for content • Track, evaluate and refine your social media marketing plan for better results Attendees will receive the necessary templates and tools they need to create and replicate their planning calendars, again and again! Join this session and walk away with 5 Ps for a lifetime of social media success: Prior Proper Planning Produces Profits!

9:00am - 10:30am Grow Sales by Merchandising Through Category Analytics and Shopper Insights

Presented by Michael Johnson
South Pacific B
In retail, your selling space is
one of your key assets—are
you doing everything you can
to maximize sales and profit
within this finite and valuable
resource? Make sure you have
current information and the
right tools to succeed! In this
fun and informative session,
we will examine several new
and timely category trends
and benchmarks, and then
look at examples of retail
analyses and metrics you can
employ to ensure that you are
attracting the key shoppers
in your area and satisfying
their needs; that your shelf
space is allocated effectively
among categories; and that
your product assortment is
shopper-centric, optimized
and productive. Be prepared
to take an analytical approach
to your business—join
us to learn how the right
information makes all the
difference!

9:30am - 10:30am The Expert Factor: How to Become an In-House Authority on Small Animal Nutrition

Presented by Micah Kohles South Pacific A Food options for dogs, cats and small animals often look the same, carrying similar health and nutrition claims, but looks can be deceiving. Join Dr. Micah Kohles of Oxbow Animal Health as he discusses the unique nutritional needs of dogs, cats and small herbivores, how to see through the marketing, and how an educated, appropriate nutritional recommendation is the single most important guidance you can provide to your customers.

11:00am - 12:00pm Visual Merchandising for Sales: The Secrets to Successful Displays Presented by Bob Phibbs South Pacific A Displays are your silent salesperson, from the intriguing windows to the impulse items at the counter. Great visual merchandising skills are the foundation of a healthy retail business. You’ll learn how to design displays to ensure customers do actually walk through your store—AND BUY. You’ll learn the answer once and for all to that age-old question, “Where do you want me to put this?” You will discover how to: • Identify traffic patterns in your store • Utilize a 10-step process to merchandise your store • Apply lessons learned from real-life examples

11:00am - 12:00pm Why you Need the Social Selling Mindset Presented by Crystal Vilkaitis South Pacific B Having an attitude of success is vital to reaching your goals. The Social Selling Mindset is a tried and true outlook that helps businesses engage with customers, get more online and foot traffic and see a boost in sales. It’s the one tactic your business can’t live without. During this seminar, you’ll hear: • Exactly what the Social Selling Mindset is, and why businesses that don’t have it… don’t last.

• Case studies from independent retailers who saw results like selling out of items posted on Facebook in two days, highest attended events and breaking sales records month over month.

• The exact steps to follow to get in the Social Selling Mindset and start seeing results.

• All about your soon-to-be favorite marketing tools. You’ll want to bookmark these.

11:00am - 12:00pm Get Retail Ready: Change Happens—What is Your Pet Business Doing About It Presented by Lynn Switanowski South Pacific C Consumers are changing at warp speed today. Have you noticed that your pet store customers are younger, have more access to information prior to shopping and want all their transactions done in a flash (whether it’s online or not)? Instead of getting frustrated about the changes—it’s time to get prepared! Attend this Retail Ready 2017 session and learn what your pet business must do TODAY to start delivering your customers the experience THEY want to have in your pet store.

Wednesday, July 26, 2017

8:00am - 9:00am Lessons Learned: How to Prepare for When THEY Come to Town and What You Can Expect Will Happen

Presented by Dave Ratner
South Pacific A
This is a real life session. We
have a box store opening
within walking distance from
one of our stores. I will cover
how we are preparing. Our
marketing, our promotions,
which vendors helped us,
AND I will also share the after
effects since they will have
been open for four months
while we are at SuperZoo.

8:00am - 9:00am Instagram 2017: Why You MUST Have It and How to Make It Work for Your Pet Business

Presented by Lynn Switanowski South Pacific C Instagram is the rising star of the social media world for 2017, and it’s getting even better! Are you using it to market your pet business?

If not, what are you waiting for? Attendees of this session will learn: • How and why to make Instagram one of the go-to social media platforms for any retail store!

• Learn how to use Instagram features that make the app more user-friendly and how it can support your business with insights, advertising and contact information all stored in one location!

• How to set up Instagram business accounts, which offer increased functionality and tracking to make posts perform even more effectively when reaching customers or potential customers!

• Learn how to determine which posts got the most likes, comments and shares, and what time of day delivers the most eyeballs, or the demographics of your followers and how long they spend on Instagram in a day! If you’re ready for a deeper connection via social media with your customers this year, attend this session and learn how to make Instagram a powerful tool for your pet business in 2017!

9:30am - 10:30am Put Your Best Staff Forward: Panel Discussion with Successful Pet Retailers Presented by Dan Jablons South Pacific A The panel will explore how successful retailers navigate these personnel issues:

1. How do you find great personnel? Where do you look?

2. How do you train them? How do you onboard them as quickly as possible?

3. How do you compensate them? What are some successful compensation plans?

4. How do you evaluate their performance? What are the important statistics?

5. What do you do about letting staff go?

We will take a deep dive into this complex area. Listen to what other great retailers are doing to develop and retain great staff!

9:30am - 10:30am Why You Need the Social Selling Mindset Presented by Crystal Vilkaitis South Pacific B Having an attitude of success is vital to reaching your goals. The Social Selling Mindset is a tried and true outlook that helps businesses engage with customers, get more online and foot traffic and see a boost in sales. It’s the one tactic your business can’t live without. During this seminar, you’ll hear: • Exactly what the Social Selling Mindset is, and why businesses that don’t have it…don’t last.

• Case studies from independent retailers who saw results like selling out of items posted on Facebook in two days, highest attended events and breaking sales records month over month.

• The exact steps to follow to get in the Social Selling Mindset and start seeing results.

• All about your soon-to-be favorite marketing tools. You’ll want to bookmark these.

9:30am - 10:30am How Many Dollars Does it Take to Market Your Pet Store? Allocating Marketing Dollars to Maximize Sales Presented by Lynn Switanowski South Pacific C Have you noticed that your customers are incredibly savvy and discerning when it comes to marketing/advertising for retail services and products? Have you noticed the “distracted” shopper who is still researching products even when they are standing in front of the shelves in your store? Where should you allocate your marketing dollars to ensure that your pet business gets its fair share of the dollars these “connected” consumers are spending? Attend this session and learn how you can, and should, allocate your marketing dollars in order to meet the most customers for the phase of business you are in. Learn how to determine how much of your marketing budget should be allocated to each aspect of your business and marketing plan in order to maximize leads, new customers, special events