Customers look to supplements to prevent
future health issues and relieve ailments.
Why is the cannabidiol (CBD) category growing so much right
now, and what do pet specialty retailers need to understand the
most about this burgeoning category?
As with CBD for humans, the CBD market for pets has
exploded recently as more and more consumers discover the
many benefits a CBD supplement can provide them and their
Phyto Animal Health CBD oil products are non-narcotic,
nonpsychoactive, nonaddictive and nontoxic, giving pet and
livestock owners a natural alternative to harsh chemicals and
medications. Pet owners are looking to use these products
to support cardiovascular function, support healthy joints,
and promote neurological health and emotional behavior in
Consumers want to know that these products are safe for
their pets to use. This is the reason that Phyto Animal Health
sources its hemp from trusted and experienced growers in
Northern Europe and extensively tests our hemp and finished
products for safety and reliability. It is also the motivation
behind our mission to educate animal health specialists and
animal owners on the advantages of CBD and best practices
BY HILARY DANINHIRSCH
Ian Quinn, CEO of Phyto Animal Health in San Diego
As the pet market continues to mirror the consumer in- dustry, it is no surprise that supplements for pets are big business. Today’s shoppers are increasingly looking for
effective, safe supplements that address their most pressing
pet health concerns.
supplements that live up to their claims are among consumers’ chief demands, said Chad Tillman, national sales manager for grizzly pet products in Woodinville, Wash., adding that
knowing where the products are made is particularly important
to shoppers in this category.
“Certainly, the UsA-made trend is still exploding, but pet par-
ents want proven legitimacy in the UsA-made supplements that
they give their pets,” Tillman said. “This is why we are nAsC
Certified. The national Animal supplement Council (nAsC) reg-
ulates everything that we do to ensure that our products are
what we claim they are.”
Often, pet owners are looking to address specific concerns,
and formulas for joint and digestive health are two of the most
“supplements for joint health, skin health and digestion are
definitely the most-sought-after supplements, although more
customers are turning toward natural supplements for stress
and anxiety, as well as more acute health issues like urinary and
bladder health,” said Heather Blum, co-owner of petagogy in
she added that some consumers are starting to give joint
supplements to younger dogs in the hopes of preventing problems as the dogs age.
Hemp-based supplements are gaining momentum, said
Chelsea Joyce, vice president of sales and marketing for pet re-leaf in Littleton, Colo.
Julie Brewer, owner of Crunchie’s natural pet Foods in Crof-ton, Md., vouched for this and noted that she has seen an increased interest in hemp products—a change from several
years ago, when no one was buying them.
“now people are asking for hemp oil blends for skin and
coat, and CBD therapeutic oil for relieving many different types
of health issues,” she said, adding that people are more aware
of these products and looking at other supplements for heal-
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