International

No. 1 FIRST FOR PET RETAILERS IN PRINT AND ONLINE

SEPTEMBER 2016 $5 PETPRODUCTNEWS.COM

Pet Product News

PERFECT PRODUCTS for hot holiday sales (PAGE 32) • Treat dogs, owners to healthful tidbits (PAGE 38) • Grooming roundtable: Keep full books, earn and retain business, lure top talent (PAGE 60)

FALL PRODUCT EXPO

Boost customer buys and fourth-quarter balances (PAGE 24)

Soften life for SENIORS (PAGE 45)

Feasts fit for tiny kings (PAGE 50)

Focus on feline health (PAGE 54)

New health test trends (PAGE 57)

The Minneapolis-based pet food company is on a roll: continued double-digit growth, an expanded production facility and a launch of a brand-new life-stage recipe. In Pet Product News’ exclusive interview, co-founder Ward Johnson shares what makes the company tick and what its future holds. (PAGE 22)

Big pet food companies are partnering with industry bloggers in hopes of leveraging their significant influence over pet owners—and their pocketbooks. BlogPaws’ Carol Bryant shares why third-party authentication from bloggers that pet owners trust can be a brand’s best friend. (PAGE 20)

More than
60 PRODUCTS
in this issue!

WHY BRANDS SHOULD

LOVE BLOGGERS

Should It STAY

or Should It GO?

SOJOS ENTERS NEW LIFE STAGE

New merchandise electrifies stale inventory, boosts revenue and shows that you are innovative and on point.

But with 2,500 pet products launched yearly—and counting all the solid sellers already on-shelf—how do you make way for the latest and greatest without alienating customers of favorite products? (PAGE 34)