International
No. 1 FIRST FOR PET RETAILERS IN PRINT AND ONLINE
SEPTEMBER 2016 $5 PETPRODUCTNEWS.COM
Pet Product News
PERFECT PRODUCTS for hot holiday sales
(PAGE 32) • Treat dogs, owners to healthful tidbits
(PAGE 38) • Grooming roundtable: Keep full books,
earn and retain business, lure top talent (PAGE 60)
FALL PRODUCT EXPO
Boost customer buys and
fourth-quarter balances
(PAGE 24)
Soften life for SENIORS (PAGE 45)
Feasts fit for tiny kings (PAGE 50)
Focus on feline health (PAGE 54)
New health test trends (PAGE 57)
The Minneapolis-based pet food
company is on a roll: continued
double-digit growth, an expanded
production facility and a launch of a
brand-new life-stage recipe. In Pet
Product News’ exclusive interview,
co-founder Ward Johnson shares
what makes the company tick and
what its future holds. (PAGE 22)
Big pet food companies are
partnering with industry bloggers in
hopes of leveraging their significant
influence over pet owners—and
their pocketbooks. BlogPaws’ Carol
Bryant shares why third-party
authentication from bloggers that
pet owners trust can be a brand’s
best friend. (PAGE 20)
More than
60 PRODUCTS
in this issue!
WHY BRANDS SHOULD
LOVE BLOGGERS
Should It STAY
or Should It GO?
SOJOS ENTERS
NEW LIFE STAGE
New merchandise electrifies stale
inventory, boosts revenue and shows
that you are innovative and on point.
But with 2,500 pet products launched
yearly—and counting all the solid
sellers already on-shelf—how do you
make way for the latest and greatest
without alienating customers of
favorite products? (PAGE 34)
EXCLUSIVEINTERVIEW!
MARCH 22-24, 2017
ORANGE COUNT Y
CONVENTION CENTER
ORLANDO, FLORIDA
he show tha eans Business
THE PREMIER INDUSTRY EVENT
ƥ FREE REGISTRATION FOR QUALIFIED BUYERS
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