An openhearted ethos, a carefully selected product
mix and a suite of services make this Pennsylvania
pet shop the place to be for canine customers.
Barb Emmett, owner of Godfrey’s—Welcome to Dogdom in Mohnton, Pa.
Years in business:
Type of business: brick-and-mortar
Spring 2018From the publishers of Pet Product News
N E W S WELLNESS NUTRITION
DIS TINC T DIE TS
Cat owners seek diets designed to meet
specific health needs. (page 23)
Pet owners are discovering just what
supplements can do for their pets. (page 20)
Pets are benefiting from nutritionally packed
premium pet diets—and so are sales at retail.
(Starting on page 4)
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Pet Product News: Tell us about the special services your
Barb Emmett: Training includes: Puppy Start Right; One-on-One Basic Behaviors six-week class; Dog Sports—
Nosework, Flyball, Rally, and advanced group behaviors
classes; and Therapy Dog Prep Classes. On a bi-monthly
schedule, we offer 2.5-hour orientation sessions for people interested in becoming a therapy dog team with their
dogs through Keystone Pet Enhanced Therapy Services
(KPETS). We also have two membership dog parks—a
quarter-acre outdoor fenced park for dogs 30 pounds
and under and a large dog park for dogs over 30 pounds.
We offer one-on-one nutritional counseling. We are
PPN: What are the top-selling products in your store right
launching a series of monthly workshops/classes in 2019
in our Charlie’s Do More Naturally Series, which will in-
clude “make and take” workshops using essential oils to
be used for a variety of canine issues, and other topics
in alternative canine care, including the preparation of
fresh food toppers. We have fun events throughout the
year including our annual Egg and Bone Hunt at Easter,
our Whine and Dine Thanksgiving Feast for Canines, and
more. We have our own mascot who dresses differently
for each holiday. We run professional photography ses-
sions throughout the year.
Emmett: Top sellers in treats are 12-in. and 6-in. bully sticks by Chasing Our Tails and K9 Natural’s lamb
and beef tripe for high-value training treats; shampoos,
sprays, and scent and stain destroyers from Skout’s Honor, toys by West Paw, and beds by Bowsers.
PPN: What are your favorite products right now?
Emmett: Handmade, one-of-a-kind sweaters with gorgeous embellishments that are upcycled from human sweaters and made by local artisans; anything made
by Answers Pet Food; and Super Snouts’ soft hemp treats.
PPN: What industry trends have you been keep-
ing your eye on most closely?
Emmett: Buyouts of small private companies making
PPN: What business challenge are you currently in the
great products in a great way by larger companies not
always known for doing the right thing, thus reducing
the ability of small independents to continue to offer
high-quality items that remain unique and valuable to
the consumer. Also, what the big pet food industry man-
ufacturers are developing and how they are positioning it.
process of tackling?
Emmett: Maintaining margins and meeting invento-ry-turn goals for each product category.
PPN: What business goal are you hoping to achieve this
Emmett: Maintaining double-digit growth.
PPN: What is your best tip for connecting with customers?
Emmett: Be authentic, remember conversations with
them, keep notes in their customer file on your POS system, try to help them solve their problems, and always
respond to their needs in an honest, timely manner.
PHOTOS COURTESY OF GODFRE Y’S—WELCOME TO DOGDOM
Godfrey’s—Welcome to Dogdom’s
unique storefront and interior
encourage shoppers to linger.