Entrepreneur Liz Illg shares her thoughts on what product manufacturers are doing right and what
they can improve upon—plus how groomers need to adapt for evolving customers.
Pet Product News: Have there been any recent product introductions or develop-
ments that have helped make grooming easier or that have really improved upon
what was available in the past?
Liz Illg: Dematting tools are constantly improving. Dematting a pet is
a sensitive matter, and it is very important that you use the proper
equipment. Using the proper equipment will help you avoid irritating the skin and/or cutting your pets. Developers have been doing
a great job in keeping up with new ways to make them safe and
effective.
There’s also been a growing variety of hypoallergenic shampoos
on the market. This is important because a dog’s safety is always our
No. 1 priority, but many pet owners still want a nice-smelling shampoo that leaves the coat looking nice. It’s hard to always determine
what allergies a pet might have, so using a hypoallergenic shampoo
is always a smart move. Developers have created great and unique
hypoallergenic shampoos with different smells, and those that offer
“Pet grooming styles and trends
are constantly evolving. Social
media has allowed for easier
communication and sharing,
leading to new and fun ideas being
implemented daily. It is important
for groomers to stay up-to-date
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