Pet Product News - January 2019

WAG N’ WASH INTRODUCES NEW CUSTOMER LOYALTY PROGRAM

Wag N’ Wash Natural Food & Bakery recently introduced an improved loyalty program that better prioritizes the items and services that are most important to each individual guest, according to company officials.

The VIP Loyalty Program recognizes guests for repeat visits based on the total transaction amount. When guests spend $300 dollars, they earn a $10 voucher for their next purchase. In addition, guests receive the 11th bag of pet food for free after purchasing 10 of the same family and size of products. Loyal customers will also receive special offers throughout the year.

The program, which is designed and hosted through Insight Out of Chaos, a
Miami-based database marketing company, allows for Wag N’ Wash to better
record and follow the trends of its customers, officials said. By collecting the data
and analyzing it, Wag N’ Wash will be able to offer guests deals, vouchers and
coupons that better relate to their companion’s needs.
“We wanted to create a program that first and foremost said ‘thank you’ to
our guests,” said Robert Flanagan, president of Wag N’ Wash. “They are the ones
that make us the destination for their companion’s needs, whether it’s for the
self-wash, bakery items or for accessories. The information we can gather with
the help of Insight Out of Chaos is instrumental in the process of providing better
support for our guests and further allows us to tailor offers to the specific needs
of the guest.”
There are currently 159,000 Wag N’ Wash guests signed up for the Wag Card.

FRESHPET INTRODUCES EMPLOYEE STOCK OWNERSHIP PROGRAM

Freshpet will launch an employee stock ownership program. Beginning in 2019, all full-time hourly team members with a minimum of one year of service will be grant-ed equity (restricted stock units) annually in Freshpet. This equity is in addition to their existing wages, benefits and performance incentives.

“At Freshpet, we
know that all of our
team members con-
tribute to our success,
and we believe they
should all share in
our success. That is
the essence of true
ownership,” said Billy
Cyr, CEO of Freshpet
in Secaucus, N.J. “We
are committed to be-
ing a top employer in
Lehigh Valley and a
model for companies
around the world for
how to attract, retain,
develop, and reward
the hardworking peo-
ple who are in the
trenches and moving
our company forward
on a daily basis.”
In addition to the
new stock ownership
program, Freshpet em-
ployees enjoy unique
perks and benefits such
as $16-per-hour start-
ing pay, free food and
pet food, Ice Cream Fri-
days, medical, disabili-
ty, and pet insurance,
and 401(k) matching,
officials said.