Pet Product News - October 2018

“We believe this is incredibly important. Unfortunately, this designation is not always possible to achieve. For example, our green-lipped mussel grows only in New Zealand. Wherever possible, we use USA ingredients such as cornstarch glucosamine, which is the best quality. It is more expensive than a glucosamine product from shellfish, which tends to come from China, but we believe technically and ethically, sourcing locally is the right thing to do wherever possible.”—JOHN DAVIES, president and co-founder of Lintbells in Weston, England “The USA ‘made’ designation means nothing to me. It must be made and sourced in the USA. Do your research!”—DENISE STRONG, co-owner of Pawz On Main in Cottonwood, Ariz.

INDUSTRY
VOICES
How important is the
USA-made designation in
the supplement or essential
oil categories?
NEW PRODUCTS
THE ESSENTIALS

When Vicki Rae Thorne, certified aromatherapist and herbalist, and owner of Earth Heart in
Dundee, Ill., began formulating essential oil remedies for pets in 1992, “there was a good deal
of skepticism about the use of ‘scent as medicine,’” she said. “That has changed, and many
products on the market now contain essential oils.”
Earth Heart recently introduced four essential-oil blends as 10-milliliter roll-ons formulated
in a liquid coconut oil base. Canine Calm is meant to relax dogs during thunderstorms,
fireworks, boarding or other unsettling times. Buzz Guard comforts during outdoor adventures.
Travel Calm is for soothing tummies, restlessness and other travel upsets. Guard Well
is formulated to tackle minor first aid needs and to support wellness after exposure to
environmental irritants or illness. The blends can be applied to the fingertips and gently
massaged into the ear flaps, chest or paws.

“Customers appreciate the
smaller size for travel,” Thorne
said. “The coconut-oil base
absorbs quickly, doesn’t stain or
leave sticky residues and has a
long shelf life.”
As with all Earth Heart
products, the roll-ons are made
in the USA using 100 percent
pure essential oils, are puppy-
friendly from 10 weeks, and are
designed to be used safely and
easily in the home, in the shelter,
in business and during travel,
Thorne said.

Waterdog Supplements
recently unveiled its Hemp Oil Silver 250-milligrams and Hemp Oil Gold 800-milligrams
products.

“We are so excited to launch these remarkable products made with organic hemp oil and cannabinoids; [they] have no added flavors or other oils,” said Jennifer Cook, co-founder of the Ozona, Fla.-based company.

All of the products’ raw materials are sourced and tested in the USA.

“Hemp oil is providing much-needed additional relief to pets around the world, and we are
proud to be offering such a high-quality form,” Cook said. “We strongly encourage that our
hemp oil be paired with our Active or Senior daily supplements.”
Lintbells has added a soft chew to its YuMOVE joint and mobility care and YuCALM stress
reduction lines.